The Mobilizing Power of Influencers for Pro-Environmental Behavior Intentions and Political Participation
نویسندگان
چکیده
So-called “influencers” increasingly use their popularity on social media to raise voice promote political topics such as climate change, human rights, or party politics. As digital opinion leaders they may exert a powerful influence followers’ attitudes and behavior, motivating them protect the environment engage in participation online. Based Gateway Hypothesis, we argue that these online activities translate into offline over time. To test assumptions, conducted two-wave panel study during national parliamentary elections Austria with quota sample (NT2 = 564). Findings reveal following influencers who post about politics increases participation, which predicts higher Moreover, environmental content revolving around sustainability change strengthens pro-environmental behavior intentions time, is also related increased participation.
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ژورنال
عنوان ژورنال: Environmental Communication-a Journal of Nature and Culture
سال: 2022
ISSN: ['1752-4032', '1752-4040']
DOI: https://doi.org/10.1080/17524032.2022.2027801